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That depends on your training style and
the amount of time you have. Remember, although this course
is offered in different formats (online, in a downloadable
PDF document, and as an editable Word document) the information
is nearly identical. Here's more information on each format.
We accept Mastercard, Visa, or American Express right here
on a secure area of our site, using the most advanced encryption
technology available.
Click on the buttons at the top to see an
outline
of the course, view samples,
learn more about the different formats
available, buy
the course, and get help
with any questions.
Buy
For only $495, you'll get two
years' access to 10 chapters containing 144 pages of information
on advertising sales located in a password-protected area
of our Web site. Keep in mind that this is not a course on
how to sell online advertising, rather a course on selling
traditional print advertising that happens to be available
online. This is a license for one newspaper only. Groups
of newspapers should contact
us directly for a quote for a corporate license--also
very affordable.
With the online version, participants can work through the
course at their own pace anywhere there's a computer with
Web access. Some newspapers will even direct their soon-to-be
salesperson to our site after an offer is made, even before
the new hire actually starts, so selling begins on day one.
Access to this online course is granted
with the condition that the course is used online only. Printing
or copying the text is not allowed, and with all those individual
pages to print, it might take as long as writing a new hires
course yourself. If you'd like a hard copy of the course,
we suggest you spring for the PDF or editable version below.
Buy
Would you like to print
this course and make a hard-copy ad sales manual? This 144-page
PDF version might be for you. It's the exact same information
as in the online version, but in a PDF document that you
can print. This is a license for one newspaper only. Groups
of newspapers should contact
us directly for a quote for a corporate license--also
very affordable.
Buy
Sure, the PDF version is great
as a standalone basic ad sales course, but some newspapers
want to take it a step further and customize it, inserting
their own rate cards, readership and market studies, and other
information specific to their own situation.
That's why you can also buy our course
in Word format, ready for you to edit and print in no time.
It'll save you weeks of work writing. Besides, don't you have
better things to do than explain the difference between circulation
and readership, how to scale artwork, and why everyone claims
your rates are too high?
Again, this is a license for one
daily newspaper or three weekly newspapers and other smaller
print publications. Groups of newspapers should contact
us directly for a quote for a corporate license--also
very affordable.
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