Many newspapers are now outsourcing their creative services and ad production departments and, as a result, are dramatically reducing their production and pagination costs while shortening turnaround times to a matter of hours. But, too often the savings comes at a cost, typically a reduction in the design quality of the ads and communication errors. This can result in lower sales due to advertiser dissatisfaction and, if the ad runs, decreased response rates which can easily offset the cost savings of outsourcing.

Over the past 14 years, we've trained some of the largest US, Canadian, and UK ad departments, including their sales, creative services, and production teams—more than 400 newspapers in all—on how to create and sell ad strategies that work. We've also conducted 100's of ad effectiveness seminars for their current and prospective advertisers and even created a newspaper ad design advice site especially for them.

We've always wondered what would happen if we could hand-pick our own talented team of artists, teach them our Response Oriented Selling techniques, make them available to newspapers, and manage the artists ourselves to ensure the ads they were creating were both beautiful and highly effective. All with a turnaround time of a few short hours and a price as competitive as any other offshore ad production service.

Outsourcing has enabled us to do exactly this, and our "dream team" spec ad/production staff has been providing complete production and pagination work for dailies, weeklies, and magazines in the US, halving their production costs. Imagine if your ad sales team had 24-hour access to artists that not only knew how to create a beautiful and effective ad, but understood how your ad reps would be selling them.

Contact us for more information.