If you're looking into outsourcing your
ad production, we should talk, We can help you dramatically increase your turnaround time to a matter of hours, reduce your production and pagination
costs, and provide your current and prospective advertisers with stunning agency-quality designs.
Our hand-picked staff of 70 designers has been providing complete production and pagination
work for many dailies, weeklies, and magazines in the U.S., Canada, and the U.K. while nearly halving
their production costs.
And since we also train each designer on our ad sales and design techniques, they understand how to create
a beautiful and effective ad as well as how your ad
reps would be selling them.
Two courses that will get your newspaper
advertising sales staff increase sales quickly and dramatically
Course 1: Response Oriented Selling ad sales course
A complete sales course for newspaper retail and classified display advertising salespeople, also involves artists, managers, and area businesses
Conducted live on-site at your newspaper or now live over the Internet
Over 400 newspaper-clients worldwide
Separate sessions for creative services department on how to
support sales effort
Separate sessions for managers with attention to maximizing
revenues and coaching
Separate sessions for the advertising community to roll out
new strategic skills
Teaches advertising consultants a number of skills including:
Overcoming initial stalls and objections
Increasing the amount of time a prospective advertiser will
Securing more and better information from the prospective advertiser
Creating ad strategies that result in a dramatic response the first time they're run
Closing without compromising ad size, frequency, or content.
Quickly eliminating other typical objections before they arise including:
Your newspaper doesn't work
Your newspaper's rates are too high
I have no money to run an ad in your newspaper
I have no time to run an ad in your newspaper
Your newspaper has too much/too little circulation
I'm happy with the other daily/weekly newspaper or other publication
I can't afford that spec ad's size
I can't run the spec ad at that frequency
I have no money
I don't believe the ad will work
Course 2: "Everything You Need to Know to Start Selling Newspaper Advertising Tomorrow"
Nearly 100 pages of training in all areas of newspaper advertising sales
Designed to help a brand new hire to take over a territory without revenue loss
Available in three formats:
Downloadable, customizable document
Used by leading newspaper groups in the US and abroad including:
Community Newspaper Holding Inc. (CNHI)
Response Oriented Selling. Newspaper Ad Sales Training.
Newspaper Advertising Sales Training. Ad Sales Training. Retail Advertising
Training. Retail Advertising Sales Training. Classified Advertising Sales
Training. Training for New Ad Reps. Training for Newspaper Ad Reps. Training
for Newspaper Advertising Reps. Training for Newspaper Advertising Salespeople.
Advertising Effectiveness Training for Newspapers. Newspaper Advertising
Sales Seminars. Newspaper Association Speaker. Newspaper Association of
America. International Newspaper Marketing Association. Response Training
for Newspapers. On-site training for Advertising Representatives. New Ad
Reps. New Advertising Salespeople. Magazine Advertising Sales. Newspapers.
Magazines. Shoppers. Pennysavers. Daily. Weekly. Dailies. Weeklies. Publications.
Leading newspaper advertising sales training firm specializing
in basic and advanced training for retail and classified display advertising
departments, conducted both on-site and now live over the Internet