The Rate Card Introduction Basic calculations Frequency discounts Volume discounts Combination discounts Modular rates Contracts Ad agencies Market info Readership and Circ. Promotional messages Co-op information Color charges Electronic ads Deadlines Special sections Column widths Line screens Odd sizes Legal disclaimers Ad acceptance guidelines Billing and Credit The fastest way to increase sales! Participate in this award-winning, newspaper-specific ad sales course on-site or in a Webinar.  • Get past upfront stalls and objections without any pushing  • Make the account believe he really needs you  • Get better information from your prospect  • Develop quick ad strategies that work the very first time  • Eliminate size, frequency, content, cost and most other objections before they ever arise  • Get dramatic responses for all kinds of advertisers  • Never have to push an advertiser to run again click here

Another extremely useful thing in the rate card is the exact width of your columns. You'd think that if a column in your newspaper is 2 and a 1/4 inches wide that all you'd have to do is double it to determine a two-column ad. But just as with editorial pages, there's a small space between each column, usually about an eighth of an inch. So a two column ad is twice the width of a one column ad, plus an eighth of an inch. Because of this, it's good to keep a rate card near at all times so you can convert any column width to its inch width equivalent quickly for an advertiser.

Next: Line Screens