The Rate Card Introduction Basic calculations Frequency discounts Volume discounts Combination discounts Modular rates Contracts Ad agencies Market info Readership and Circ. Promotional messages Co-op information Color charges Electronic ads Deadlines Special sections Column widths Line screens Odd sizes Legal disclaimers Ad acceptance guidelines Billing and Credit The fastest way to increase sales! Participate in this award-winning, newspaper-specific ad sales course on-site or in a Webinar.  • Get past upfront stalls and objections without any pushing  • Make the account believe he really needs you  • Get better information from your prospect  • Develop quick ad strategies that work the very first time  • Eliminate size, frequency, content, cost and most other objections before they ever arise  • Get dramatic responses for all kinds of advertisers  • Never have to push an advertiser to run again click here

Every newspaper decides what types of advertising it will accept. Usually the types of ads a newspaper won't accept for publication are for things their readers might find offensive--mainly ads for adult-oriented products and services. Some newspapers also try to watch out for the readers' interests by not allowing certain ads that they know aren't legitimate. Some restrictions are based on other factors. For example, if the newspaper is sent through the U.S. Mail, there are certain federal restrictions for games of chance where there's money involved.

Check your rate card for this. If you're ever given a questionable ad from a business, you might want to tell the prospective advertiser that you're not sure if you can accept his ad for publication. Explain that you'll get back to him once you run it by your manager.

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