The Rate Card Introduction Basic calculations Frequency discounts Volume discounts Combination discounts Modular rates Contracts Ad agencies Market info Readership and Circ. Promotional messages Co-op information Color charges Electronic ads Deadlines Special sections Column widths Line screens Odd sizes Legal disclaimers Ad acceptance guidelines Billing and Credit The fastest way to increase sales! Participate in this award-winning, newspaper-specific ad sales course on-site or in a Webinar.  • Get past upfront stalls and objections without any pushing  • Make the account believe he really needs you  • Get better information from your prospect  • Develop quick ad strategies that work the very first time  • Eliminate size, frequency, content, cost and most other objections before they ever arise  • Get dramatic responses for all kinds of advertisers  • Never have to push an advertiser to run again click here

More and more often, newspapers want the advertisers to submit ads electronically. Most newspapers accept PDF files, and sometimes ads made in either Photoshop or Illustrator.

Some also accept QuarkXpress or Adobe InDesign files. There are minor problems that can arise from this. Most newspaper creative and production departments are on Macintoshes, while the advertisers may be using PC's. People use different programs and fonts, and the artwork that looks good on the advertiser's screen might not look good in the newspaper. When in doubt you can talk to your manager about the formats your newspaper can accept to minimize these problems.

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