The Rate Card
Special Section/Feature Schedule
The Rate Card
Get past upfront stalls and objections without any pushing
Make the account believe he really needs you
Get better information from your prospect
Develop quick ad strategies that work the very first time
Eliminate size, frequency, content, cost and most other objections before they ever arise
Get dramatic responses for all kinds of advertisers
Never have to push an advertiser to run again
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Your rate card might also contain a listing of your yearly special sections that come out once or twice a year, such as a bridal section or a health and fitness section. If not, there will be a separate schedule you'll want to get your hands on.

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