The Rate Card
Billing and Credit Terms
The Rate Card
Introduction
Basic calculations
Frequency discounts
Volume discounts
Combination discounts
Modular rates
Contracts
Ad agencies
Market info
Readership and Circ.
Promotional messages
Co-op information
Color charges
Electronic ads
Deadlines
Special sections
Column widths
Line screens
Odd sizes
Legal disclaimers
Ad acceptance guidelines
Billing and Credit



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Finally, the rate card might discuss billing terms, how to establish credit, and what happens if the advertiser doesn't pay his bills.

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