The Rate Card
Legal Disclaimers
The Rate Card
Get past upfront stalls and objections without any pushing
Make the account believe he really needs you
Get better information from your prospect
Develop quick ad strategies that work the very first time
Eliminate size, frequency, content, cost and most other objections before they ever arise
Get dramatic responses for all kinds of advertisers
Never have to push an advertiser to run again
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The rate card is also a legal document containing everything the newspaper needs to protect itself if something goes horribly wrong. Whether the ad is printed wrong, doesn't make it into the newspaper, or the newspaper presses burn down and the paper isn't published, you're covered by the fine print in the rate card. You should read it over carefully and make sure all your advertisers have been given a rate card so they know what you're liable for. This might keep you out of trouble later.

Next: Ad Acceptance Guidelines