Introducing the first on-line service for newspaper advertising departments
Especially in today's market, those salespeople who cannot develop the right solution, who cannot get buy-in from the account, or whose solutions don't work as well as they should, end up losing the account.
Constant training and coaching, as well as supporting these efforts is time consuming and expensive. And actually developing the strong strategies and sales presentations is time consuming as well, taking away from time that salespeople should be on the road.
That's what AdsOnline is all about--a low-cost and highly effective means of bringing expert advertising sales, design, and management training and support services and much more to your newspaper. Read on for an overview of McInnis & Associates as well as AdsOnline's various services:
What's in AdsOnline?
- Ad Gallery This area contains thousands of the most effective ads in the categories your salespeople sell most, ready for printing. Especially useful for in-house strategizing, as part of presentations, or for a layout guide to keep your artist's design skills cutting-edge.
- Spec Ad Library Exclusively for our clients who have installed the full Response Oriented Selling program on-site, this area contains editable spec ads from some of the finest art departments in the world. All incorporate our highly effective Response Model
- Online Consultant Have full-time access to our consultants. Salespeople can simply fill out a form explaining what the particular sales problem is and within 24 hours, receive a recommended strategy back.
- Live Training Room Attend our regularly scheduled, live, interactive training sessions. Salespeople, artists, and managers get the training they need. Sessions conducted by McInnis & Associates trainers as well as special guests.
- Hotline to Other Newspapers Connect with over 200 other newspapers. See if they've wrestled with any issues currently facing you, find the mall promotion that actually worked, or simply share your thoughts.
- Links to Other Helpful Sites We search out and link you to some of the most useful sites for your department. Need the latest printer driver? Need the most recent updates for your software? This is the place!
- Other Sales and Design Tools Here you'll find other sales tools, including updates of SpecTrac ad tracking and revenue reporting software, helpful statistics on the newspaper and other industries, and other tools to keep your salespeople, managers, and artists productive.
- Association Web Pages Here you'll find links to all your associations, including NAA, INMA, and other state and national press associations all in one place. In fact, if your association isn't listed here, let us know and we'll set up and maintain their Web site here for free.
How much does this all cost?
For those newspapers who have conducted the Response Oriented Selling program on-site, AdsOnline is free for two years. For other newspapers, a monthly subscription fee ranges between $63-$150 per month ($750-$1,500 per year) depending on your circulation. This area will give you more details.
How do I subscribe? Simply fill out the form you'll find here, send us your subscription fee. Upon receipt of the subscription fee, we'll immediately issue you a user name and password of your choosing. That's it!
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