This service was originally a free support site for clients of the Response Oriented Selling system, at first simply providing a reference library of scans of effective ads that use our techniques, an area where our clients could share the spec ads they're most proud of (in editable form), a live "chat" area where sales and design reinforcement training could take place over the Internet, as well as a message area where our clients could exchange ideas.

We found whenever we mentioned this on-line service during our association seminars, our non-clients always asked how they could gain access. After a while we got tired of explaining that only our clients could gain access, so we decided to open many of our features up to non-clients for a nominal subscription fee. It will still continue to be free to clients of McInnis & Associates.

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