Enter your first name:                 
Enter your last name:                  
Enter your title:                      
Enter your newspaper's name:           
Enter your street address:             
Enter your city, state or province:    
Enter your zip or postal code:         
Enter your country:                    
Enter your phone number:               
Enter your fax number:                 
Enter your email address:             
 


Tell us about the account's business here


The following is a list of questions you can ask your account. Then simply 
fill out the form below and click on "send info" to send this information 
to us for analysis. If we feel we need more information for a proper analysis, 
we'll contact you.


1.  Business/product information
What is the name of your business and what are the main product(s)/service(s) you sell?: 


In order of importance, why should people buy from you rather than somewhere else 
(your unique benefits)?  Try to list at least four, if possible: 


In order of priority, why do people buy these products from one place rather than 
another?  Note: the question is not why do people buy them, but why from
one place rather than another.  If they're exactly the same reasons and 
order as previous question, type "same", if not, please explain why as well: 


How popular are your products or services compared to the items in the pop-up
box below?  Specifically, how often does the average person buy your product or
service compared to the itmes listed below?  Choose the closest item.

1   (ie: groceries)
2   (ie: gasoline)
3   (ie: health/beauty aids)
4   (ie: clothing)
5   (ie: electronics)
6   (ie: furniture)
7   (ie: automobiles)
8   (ie: boats)
9   (ie: real estate)
10 (ie: family portraits)



2.  Target customers
How often do people come in and out of the market for your products or services?  For 
example, JD Powers tells us that it takes an average buyer only 5 days to purchase a car 
once they're in the market for it.  How long does it take someone to purchase your 
product once they decide they want to buy one?


What is the average amount of money spent per customer?: 

What are your ideal customers like?  High, middle, or low income?  Age range? 
Any other similar characteristics? Please get into as much detail as possible:



3.  Competition

Who is your competition?


Are they more or less successful than you or the same? 

What publications/other advertising mediums do your competitors run in, if at all?


What size ads does your competition typically run?:  


What benefits are they featuring in their ads, if any?


What other information do you think is important to know about your competitors?



4.  Publications

If you've run in publications in your market before, which ones were they and 
how did they work?


Are there any publications in which you're considering running the ad?  If you know,
what's their circulation?  (If you're not sure and it's a paid weekly or daily 
newspaper, just give us the name and the city and we'll look it up)


What is the approximate full page cost for one insertion?  This will help when 
advising on the size of the ad.



5. Other

Any other information that you think is relevant that you weren't able to share in
this form so far?




 


Recommendation:  Within 48 hours, you'll receive a recommendation via fax or e-mail.





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