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For weeklies and smaller dailies without the budgets to bring me in for the two-morning course, this session is a fantastic alternative.
This course is designed for smaller dailies, weeklies, and other print publications throughout the world selling to local businesses who are claiming they have no money, that print is dead, that the other publication is cheaper and works better, and a host of other common objections.
Particiapnts will learn many of the techniques I teach in the full course that has helped more than 1,000 daily and weekly newspapers (and monthly publications, too) all over the world realize dramatic
increases in print and Web ad revenue fast--even in the middle of the recession.
Our clients believe it's the fastest way to drive serious sales fast. Read more or take a look at a multitude of case studies on our "Driving Serious Ad Sales In A Recession" blog.
Bonus: The course also comes with a year's access to our highly popular ad sales course for new hires to get them up to speed and productive fast.
Contact Bob McInnis at (631) 477-2505 or email mcinnis@ads-on-line.com to find out more and reserve your seat.
Here's a small sample of the kind of techniques ad reps learn in this course. It shows ad reps how to eliminate virtually every upfront stall and objection they're getting in those first 30 seconds of a cold call (which often discourages them from making more cold calls).
Objections include "I have no money", "my budget is all set", "we're in a recession so I can't advertise", "I have no time", "print is dead", "you don't have enough circulation", and "your newspaper doesn't work for me".
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 We're one of the U.S.'s largest trainers of in-house creative services and ad production teams.
We believe you don’t need to have any special creative powers to get an instant and dramatic response from your print and online ads.
Instead, an ad should be the logical result of how people are consuming that particular medium, why target customers buy a product or service from one place rather than another, and other specifics about the business and competition.
During this session, my techniques will be illustrated by dozens of illuminating “before” and “after” case studies from a various types of business and you'll leave with a step-by-step approach to creating highly effective ads.
As long as you’re trying to get local businesses seeing, reading, and respond- ing to your print or online ad, this seminar will apply. 90 minutes of solid, proven advertising techniques you can apply to your ad no matter what you're selling.
- The three key elements that should be in every ad but rarely are
- Why the most important question of all often has nothing to do with your business
- What graphics and words grab the most attention and why
- Which headlines pull best
- Other critical elements that drive response
- An easy way to determine the most profitable ad size
- Why most businesses are budgeting backwards
- Where to position your logo for best retention
- Why your ad should work the very first time
- How often you should be running and when to make
a change
- Valuable things you can learn by looking at your
competitors’ advertising
- How to troubleshoot a failing ad or make a good one
even more effective
Contact Bob McInnis at (631) 477-2505 or email mcinnis@ads-on-line.com to find out more and reserve your seat.
Bob McInnis, Principal
Phone: 631-477-2505
email: mcinnis@ads-on-line.com
You can also learn more about Bob McInnis' experience in the newspaper industry or visit his blog. |
