Ad Layout Introduction Put it in writing The layout sheet Indicating copy and art The copy sheet Keying copy Keying art Other things about art Digital artwork How art scales The model release form Proofs Managing proofs Credits and adjustments More on adjustments The fastest way to increase sales! Participate in this award-winning, newspaper-specific ad sales course on-site or in a Webinar.  • Get past upfront stalls and objections without any pushing  • Make the account believe he really needs you  • Get better information from your prosepct  • Develop quick ad strategies that work the very first time  • Eliminate size, frequency, content, cost and most other objections before they ever arise  • Get dramatic responses for all kinds of advertisers  • Never have to push an advertiser to run again click here

Now go back to your layout sheet. Using the remaining blank space on the layout sheet around the outside of the ad you previously sketched, indicate where the copy 'A' you labeled on the copy sheet is to go on your layout by writing the letter 'A' outside the border of the ad but near where copy 'a' is to go, and drawing a line to the exact position you'd like the type to appear. Take a look at our example of this. Keep keying up the copy from the copy sheet to the layout sheet until you've accounted for all the copy.

Next: Keying art