Drive Serious
Local Ad Revenue Fast--In This Recession!
Watch a streaming video or read how
our popular Response
Oriented Selling training program
helps hundreds of major daily and weekly newspapers'
ad salespeople, managers, and artists realize dramatic
increases in revenue fast.
HearDave
Conner, Ad Director of the 16,500 circ. daily Commercial-News
explain how he brought in $200,000 in 30 days and
is on track for $1 million this year using our course.
Another
recent 137,000 circ. daily client sold more than $100,000
in their first three days and and over $500,000 in the
first 7 weeks after this training began.
Hear what
the publisher of one of the largest U.S. dailies
has to say about this course. Or read what
other newspapers are saying.
Clearly your newspaper is the
best advertising medium for your local businesses.
So why do too many of them think you're too expensive
and gravitate to cheaper alternatives in print, broadcast,
and other questionable media?
And when they do run with you, why do they think they can
only afford a small, infrequent ad and blame
your publication when they don't get the response they
had hoped for?
That's because they're afraid
that if they do spend any serious
money in your newspaper there's a huge risk they'll never
get the thing they truly care about anyway--response.
After all, past experience has shown them that response
is highly unpredictable. And most salespeople agree.
Download our
8-page PDF brochure that gets into more detail about
the course, including
a typical schedule as well as a breakdown of the salesperson,
artist, manager, and advertiser sessions.
Our over 400 clients--many
of the largest daily and weekly newspapers--believe
there's nothing like Response
Oriented Selling to give
your ad
reps, artists, and managers the ability to justify
rate, size, frequency, and prove
they'll get a dramatic response.
If your staff can't prove beyond
a doubt the one thing that your prospective advertisers
care about--response--your staff is at a huge disadvantage.
Watch the video at the top to hear more about this problem
and our unique approach to solving it.
Our outline lists
the skills your salespeople will learn.
You'll find
the Response Oriented Selling course is the "missing
link" that
enables your ad staff to sell true value and dramatically
increase ad sales along with response rates.
Available
on-site or live over the Internet. Call (631) 477-2505
for more information (including an online demo) today.
Get Completely Inexperienced Ad Reps Productive
Overnight!
Watch
a streaming video or
read how our just revised
basic newspaper ad sales course will get your new hires
productive fast, with expanded chapters on territory
management, spec ads, sales calls, and overcoming objections.
NEW!Read
how a recent publisher used this new hires ad sales
course to increase page counts by 200 for Nov/Dec after
losing his ad manager and hiring a new ad rep here.
Trust the largest
trainer of new ad salespeople in North America
(and possibly the world) to get your new
hires productive fast. Gain access to a
comprehensive newspaper advertising sales
course (or download printable/editable
versions for more).
"This
down to earth, practical guide to newspaper
advertising sales is a must have for anyone
selling newspaper advertising--by far the
best newspaper sales training tool I have
ever seen. It really increases ad sales immediately."
--Matt Miller, Advertising Director Pittsburgh, Observer-Reporter
Former
Knight
Ridder and Community
Newspaper Holdings, Inc. (200+ dailies,
weeklies, and semi-weeklies) license this
course, as well as hundreds of other newspapers
around the world--even the Harvard
Law Record. See samples and
find out more details here.
This self-paced program is available online,
as a downloadable PDF, or a customizable
Word document.
Starting
at $495 for a one-month subscription, you'll find
you'll easily increase the productivity of your new hire
tenfold and pay for the course with the very first sale.
"Just
using the first few chapters that I've read helped
me double the size of the paper...Your course is helping
me get on the right track with contracts as well."
--John Patrick, Publisher, Alpenhorn News (CA)
"This is a great Word document!
Well worth the money."
--David Moore, Publisher,
Charlotte Media Group
Call (631) 477-2505 for more
information.
Cut Ad Production Costs
And Dramatically Improve Quality And Turnaround!
Looking to outsource
your ad production department but concerned your
ad staff and advertisers will resist due to the
quality, cultural, and communication issues associated
with many services?
As the
the oldest ad production outsourcer and world's largest
trainer of production and creative service departments,
we've developed a second-generation print and Web
ad production service called DesignYourAd.
For the same cost savings
of typical ad production houses, you'll get access
to a huge staff of agency-quality designers trained
in our advanced design and sales techniques, including
our Response
Oriented Selling course.
This production service is part of a leading
27-year-old ad agency with state-of-the art traffic
and quality controls.
As an official PAGE Supplier,
our service is only one of two that
passed the rigorous testing of the 1,500+ member PAGE
Cooperative.
Our work is spectacular,
created overnight, and waiting in your inbox the
next morning. Need to change something before it
goes out to the advertiser? Changes are free and
take less than two hours.
All this at 40% less that your in-house production
department.
We'll even teach
your ad staff how to sell the ads, including
size and frequency. And we provide extensive live
and Web-based training for your ad reps to help them
succeed.
If you're planning on making this move, or just looking
for help with your overflow work, contact
us and we'll
show you how you can make this a change for the beter.
Two courses that will get your newspaper
advertising sales staff increase sales quickly and dramatically
Course 1: Response Oriented Selling ad sales course
A complete sales course for newspaper retail and classified display advertising salespeople, also involves artists, managers, and area businesses
Conducted live on-site at your newspaper or now live over the Internet
Over 400 newspaper-clients worldwide
Separate sessions for creative services department on how to
support sales effort
Separate sessions for managers with attention to maximizing
revenues and coaching
Separate sessions for the advertising community to roll out
new strategic skills
Teaches advertising consultants a number of skills including:
Overcoming initial stalls and objections
Increasing the amount of time a prospective advertiser will
give
Securing more and better information from the prospective advertiser
Creating ad strategies that result in a dramatic response the first time they're run
Closing without compromising ad size, frequency, or content.
Quickly eliminating other typical objections before they arise including:
Your newspaper doesn't work
Your newspaper's rates are too high
I have no money to run an ad in your newspaper
I have no time to run an ad in your newspaper
Your newspaper has too much/too little circulation
I'm happy with the other daily/weekly newspaper or other publication
I can't afford that spec ad's size
I can't run the spec ad at that frequency
I have no money
I don't believe the ad will work
Course 2: "Everything You Need to Know to Start Selling Newspaper Advertising Tomorrow"
Nearly 100 pages of training in all areas of newspaper advertising sales
Designed to help a brand new hire to take over a territory without revenue loss
Available in three formats:
Online course
Downloadable, customizable document
6-audiotape series
Used by leading newspaper groups in the US and abroad including:
Knight-Ridder
Community Newspaper Holding Inc. (CNHI)
Landmark Communications
Response Oriented Selling. Newspaper Ad Sales Training.
Newspaper Advertising Sales Training. Ad Sales Training. Retail Advertising
Training. Retail Advertising Sales Training. Classified Advertising Sales
Training. Training for New Ad Reps. Training for Newspaper Ad Reps. Training
for Newspaper Advertising Reps. Training for Newspaper Advertising Salespeople.
Advertising Effectiveness Training for Newspapers. Newspaper Advertising
Sales Seminars. Newspaper Association Speaker. Newspaper Association of
America. International Newspaper Marketing Association. Response Training
for Newspapers. On-site training for Advertising Representatives. New Ad
Reps. New Advertising Salespeople. Magazine Advertising Sales. Newspapers.
Magazines. Shoppers. Pennysavers. Daily. Weekly. Dailies. Weeklies. Publications.
Metro Newspapers.
Leading newspaper advertising sales training firm specializing
in basic and advanced training for retail and classified display advertising
departments, conducted both on-site and now live over the Internet