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These departments do exactly what you'd think. The credit department helps new advertisers establish credit, and once they do, the billing department bills the advertisers. Often they're the same department. We'll get into detail later about the things you'll need to do to help an account establish credit in the chapter on new accounts.

Keep in mind that the credit department can also block the ad reservation system from accepting an ad if the advertiser hasn't been paying his bills.

In the New Accounts chapter, you'll also learn what it takes for an advertiser to be put on credit hold, and what it takes to remove the hold. Make sure you check that out before you get a message that one of your advertisers can't run due to bad credit.

Next: The Advertising Department