Preprints
Another product you will probably be able to sell are preprint inserts. These would include any stand-alone advertising product that an advertiser would ask to be inserted in the newspaper, from a simple 8 1/2 x 11 sheet of paper to full-blown catalogs. Again, this is where understanding CPM's comes in handy, since almost all rates are based on this.

Preprints are useful if an advertiser has or can get pre-printed promotional pieces from his manufacturer on which he can simply print his name, address, and phone number, or for that advertiser who really only draws from people in his area, such as a local pizzeria. And with preprints, most newspapers don't require that you go in every issue. In fact, most newspapers are pretty sophisticated in terms of how targeted an area they can reach. If your advertiser is looking to place his inserts only in newspapers that circulate in a two mile radius around his store, there's a good chance your newspaper can do it. Some newspapers can even deliver preprints and other products to people who don't even read the newspaper, or non-subscribers.

Other Products
As I was saying before, even dailies and weeklies who's main products don't reach everyone many times has another Total Market Coverage paper that will, or at least reach the non-subscribers.

Also, more and more newspapers are getting on the Internet. Newspaper web sites are common, though selling advertising on the sites have only been happening recently, in the past couple of years. If your newspaper doesn't yet have a website, I'm sure it's just a matter of time before they do. Because of the tremendous amount of information you need to know to sell advertising effectively on a newspaper web site, it is not something that's covered in this program.

In any case, those were some of the big products you'll probably be selling, though most likely you'll find there are even more available for you to sell into at your newspaper as your managers try to get every advertising dollar possible out of the market and compete with other publishers, including coupon books, tourist publications, and more.