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Test for Lesson Eight: Selling Your Newspaper

Find out how well you understand the section on selling your newspaper by answering these questions!

 

1. Which of the following is generally not considered a benefit of weekly newspapers?
Weekly papers appeal to people who care about the area
 Weekly papers usually contain local news that may be important to local people
 Weekly papers allow advertisers to run any day of the week

 

2. While they usually are low on editorial content, one of the benefits of Shoppers or free newspapers is the fact that they are TMC products. What does TMC stand for?
Thorough Market Control
 Total Market Coverage
 Tactical Map Coverage

 

3. You may be expected to sell ads into several products that your newspaper produces. Which of the following is not a product you
may have to sell?
Glossy pre-printed inserts
 Radio commercials
 Special pull-out sections for holidays and events