At McInnis & Associates, we don't believe sales training is simply an intellectual exercise designed to teach your staff how to be more consultative. Instead, we believe that the focus of training should be one issue--how much trackable revenue will be shown for the investment immediately as well as long term.
Response Oriented Selling is a new selling system borne out of this philosophy, designed by real ad managers who had real revenue goals. Ad managers who wouldn't bring their staff into a classroom unless their brand-new and most experienced salespeople alike were going to learn new bottom-line skills that would dramatically increase sales that very same week.
Response Oriented Selling starts with an ad sales training system that teaches radical techniques that empower salespeople to get accounts out of the competition, into your newspapers and running larger and more frequently than ever.
Techniques so simple and yet so revolutionary that many newspapers experience a full return on their investment within the first few days of training. Skills that salespeople and managers havenÕt yet heard of, let alone know they should be using. Many newspapers call us their "secret weapon".
That's one of the reasons why over 350 newspapers worldwide have turned to us, including the Cincinnati Enquirer, Hartford Courant, Tucson Citizen, Boston Herald, Providence Journal, the Spokesman Review, and Northcliffe Newspapers Group in the UK.
But that's only the beginning. As part of the training, we teach your artist/production department how to be a much more effective resource for your salespeople.
We work with your managers, installing an automated computer tracking/feedback system that makes follow-up and tracking return on investment easy. We even work directly with your merchants, sharing with them the new skills your salespeople and creative people possess to make your medium infinitely more attractive.
Our state-of-the-art Internet site provides valuable resources found nowhere elseŠincluding live interactive follow-up training each week from the convenience of your own ad department.
If you take your ad sales training as seriously as we do, give us a call and learn how McInnis & Associates can meet your specific objectives.