Benefit headline
Next, underneath the graphic or the words you chose to use to describe the product, you need some sort of benefit to tell the readers why this place is better than its competitors. Try not to just focus on what the advertiser thinks are his biggest benefits, but also think about the things that people care about when deciding whether to buy the product. For example, service might be a huge advantage a small business has over the larger chains, however people buying the product might not care as much about service as price.

On this page you'll see some ads that have good benefit headlines. Write the benefit headline into your ad and make sure it's bold enough for everyone to see right away as well. The headline could take up another third of the ad for smaller ads, though with larger ads they can take up proportionately less space and still stand out. The headline can promote just one benefit such as with the headline "50% off" for a furniture store, a few benefits combined, such as with the headline "The freshest ingredients delivered to your door for $8" for a pizza place , or could be a summary statement that implies a number of benefits such as "How we'll sell your home faster" for a real estate ad.