Pickup
Again, at most newspapers a pickup is the term used for re-running an ad that has run in your paper in the recent past. Since many newspapers don't keep ads after a certain amount of time, which varies. Your manager can tell you exactly how long you have to re-run an ad before it drops out of the system and needs to be re-created. So you should check this box if the ad ran within the last month or so and doesn't need to be changed at all.

Pickup with corrections
If you'd like to pickup an ad that ran previously with your paper within the time frame allowed, but it needs some minor changes, then check this box. Find it on the sample form now, abbreviated PU with CX. Most papers let the salesperson make the minor changes right onto the tearsheet itself. Remember that if the ad needs more extensive changes then you should check off the Set Ad check box instead.

Camera Ready Ads
Camera ready ads come into your paper completely typeset on glossy paper. There's a number of terms for high-quality camera ready artwork like this. You might hear terms like "velox" or "mechanical" or "ad slick". They all refer to pre-made ads or artwork on high quality paper, as opposed to newsprint. Check the box marked camera ready if the finished typeset ad has been given to you and send it all to the production department.

Film
In some cases, such as special magazine sections, film, a positive photograph on transparent film, is required.