Salesperson Information
As you may have seen on the sample form provided, you'll be asked to enter your name, office phone number, territory number, department (meaning retail, majors, national, classified, etc.),), and possibly your signature. You may also find a space for the date you are attaching the ad copy to the reservation and sending it to the production or art department.

Ad numbers/Ad locator numbers
Some newspapers assign ad numbers or other such numbers to identify individual ads in case you'd like to find and run them again. Ad numbers are used by the advertising department to inquire about the status of ads or to change the ads. Ad locator numbers are used by the composing staff to identify ads. These numbers are usually generated automatically by the reservation system at the time they are inputted. Your sales assistant or the order entry person will write the numbers as the ads are inputted and then return a copy of the form to you for your records.

Running day/date
For each ad you reserve, you'll need to enter the day and date you'd like the ad to run.