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| Test
for Lesson Four: The Rate Card
Find
out how well you understand the section on |
|
1. How many column inches
is a 2 (column) x 6 (inch) ad?
2. If the open (or one
time) rate at your newspaper is $50, how much would the 2x6 cost?
3. Volume rates are based
on the total volume the account agrees to run over a certain amount of
time, so if the advertiser agrees to run 100 column inches over the course
of the year, they may receive a rate of $38.50 per column inch. Under
this arrangement, how much would the 2x6 cost?
4. At a rate of $5.00
per column inch, if a newspaper page is 6 columns x 14 inches and an advertiser
wants to run an ad sized 5 columns x 13 inches, then how much should the
ad cost?
