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Test for Lesson Three: Ad Layout

Answer these questions to see how well
you understand some of the finer points
of requesting a layout.

1. SAU is short for what?
Simple Advertising Unit
 Standard Advertising Unit
 Suburban Advertising United

 

2. The best kind of artwork you can provide to your artists are
glossy photographs, slides, transparencies and negatives.
True
 False

 

3. The primary idea behind requesting a proof is:
For you and the advertiser to see the ad so changes can be made
 For the advertiser to see a sample of the ad before buying
 For you and the advertiser to check the accuracy of an ad that's already been reserved