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For starters, you'd want it to be so effective it would pay
for itself immediately, continue to pay off for years, and be very easy to
track revenue. You'd want it to be newspaper-specific, with skills so revolutionary,
your newer salespeople and veterans alike would find the skills invaluable,
making it easy to sell large ads at high frequency without applying pressure.
You'd want the increased expenditures to also be in the best
interests of your current and potential advertisers, providing them with an
instant and unparalleled return. And you'd want to involve the whole ad department,
including retail, automotive, real estate, recruitment, as well as artists,
managers, and the merchants themselves.
Read on to learn more about our unique program and why so
many of the biggest and best newspapers in the country believe we're the smartest
training buy around.
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