Developed by McInnis & Associates in association with Claris¨, the software affiliate of Apple Computer, Inc., SpecTrac¨ is a powerful data management program that lets you track the progress of your salespeople, and is instrumental in identifying who needs help and diagnosing what action to take. When installed on your creative/production network (both Macintosh¨ and Windows¨ platforms), it allows you to track the speculative ads your department creates, print questionnaires to your staff regarding the sales status of the accounts, and create various reports detailing activities such as spec ads requested, ads produced by artist, and revenue generated from the program.
Right now, your creative department probably tracks the quantity of spec ads that are being requested. SpecTrac¨ goes one step further by letting the creative department give feedback on the quality of the information as well. And SpecTrac¨ let's you instantly see which salespeople, artists, accounts, or even territories are most productive in terms of revenue and frequency.
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