In addition to some truly powerful sales techniques, your salespeople and artists master the ability to produce dramatic results for your current and potential advertisers.
In this module, advertisers who are running too small or infrequently, about to drop out, former advertisers, and those running in the competition are invited to a free ad effectiveness seminar.
Although this 90-minute session teaches merchants a number of ways to dramatically improve their advertisement's effectiveness, it's true purpose is to showcase some of the new skills that your staff now possesses, converting large numbers of merchants into believers in running ads in your newspapers that are generally much larger and more frequent than before.
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