Think of all the opportunities your salespeople are missing. Every newspaper has a list of dissatisfied accounts who have dropped out and are now loyal to the competition. What if you could empower your salespeople to break through the account's resistance? What if you could easily provide your salespeople with the tools they need to not only perform an exceptional analysis of the account's business, but quickly develop a new, highly effective strategy, including a recommendation for a bigger ad, with higher frequency, at a higher rate than your competition? What if, before the salesperson even presented the strategy, every possible objection had been overcome, enabling the salesperson to close the sale more often?
This is a reality for salespeople who have learned the Response Oriented Selling¨ techniques and one of the reasons we're like nothing else you've ever seen. The techniques are taught using a down-to-earth and, many times, humorous approach that leaves salespeople feeling comfortable with the instructor. All techniques are illustrated with more than 30 real-life examples, as well as a simulated live satellite transmission to a retailer's store where the techniques are demonstrated in a realistic environment. Workshops and role-playing occur in a nurturing environment to ensure that the salespeople can use the skills before we leave.
Part of the extraordinary success of the program is due to the Target Account Sessions, one-on-one interaction with the instructor in which every salesperson participates. During these hands-on sessions, salespeople strategize, analyze and role-play a presentation for a real account of their own. The instructor is involved in every step of the process, providing the salesperson the support he needs to become comfortable with the techniques.
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