Your Publication
The Circulation Department
Your Publication
 
 

The circulation department takes care of everything after the newspaper is printed. This includes delivering the publication to homes through their own or third-party carriers, to the post office to be mailed into homes, as well as to newsstands, vending machines, and other places it's circulated.

They're also the department responsible for encouraging people to start or keep reading the publication.

Since people are constantly moving out of the area or canceling subscriptions for other reasons, the circulation department is always working to bring in new people through telemarketing, direct mail, and advertising campaigns.

You'll may see them at major community event, promoting your newspaper and often sponsoring the event itself. Although typically advertising sales brings in about 75% of all newspaper revenue and circulation brings in the other 25%, without the circulation department, nobody would be reading the paper and therefore no ads could be sold.

Next: The Marketing/Research Department