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Here's how to overcome virtually every upfront stall and objection your newspaper ad reps get and why they should resist just answering the objection they're presented with
Here's a great video to play at your next advertising sales meeting. It shows ad reps how to eliminate virtually every upfront stall and objection they're getting in those first 30 seconds of a cold call (which often discourages them from making more cold calls).

Objections include "I have no money", "my budget is all set", "we're in a recession so I can't advertise", "I have no time", "print is dead", "you don't have enough circulation", and "your newspaper doesn't work for me".

It's a little piece of the course I posted for my Presentation Packs members, so I refer to later steps in the selling process I teach (like the Response Model), but this'll help your ad reps no matter what they do next.

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Newspapers who generate dramatic, sustained revenue increases from their ad sales training do certain things that the less successful ones don't. I've witnessed this firsthand while working with over 1,000 publications throughout the years.

They've figured out the secret to making any training program drive major revenue is to follow 7 essential steps that are both easy and powerful.

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Newspaper Advertising Sales Training

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Leading newspaper advertising sales training firm specializing in basic and advanced training for retail and classified display advertising departments, conducted both on-site and now live over the Internet